If you want to have the greatest affect on society, you must have the attention of a lot of people. In order to get the attention of a lot of people, you have tell your story and share your message on a multitude of platforms. Your expertise alone is not enough to attract a large number of clients or customers. You must go beyond your education and experience to reach the people that need you. [Read more…]

You are the expert!

Now that you’ve done everything you needed to do to become the expert in your field, you’re ready to take on the world! You’ve finally graduated from that VERY tough program (CONGRATULATIONS, by the way!!) You’ve completed your internship AND externship. There were countless hours that you poured into studying the intricacies in your field. You worked with loads of people to hone your skills and in the process you’ve seen some amazing results. There was knowledge gleaned from mentors, teachers, coaches and gurus. The most brilliant minds in your field. Now, you’re ready to hang your shingle and work on your own. I mean, that’s what you’re supposed to do when you’re an expert, right? The problem is… once you open your doors, you quickly realize that no one is showing up. * insert sad face * [Read more…]