Podcasting or Blogging? Which is Best?
This is a question that many entrepreneurs and new businesses ask when they are trying to figure out the best way to reach their current and potential clients. It’s a valid question, because every one of your clients and potential clients has a different learning and engagement style. They have different ways that they consume information and as a business, you need to figure out which is best for YOUR audience. So, to this question, my answer is… “It depends.” I know… isn’t that ALWAYS the answer? LOL! But hear me out.
Benefits of Blogging
Blogging is still a very effective way to get content out to your audience. Though the market may seem saturated, it can still provide value for you and the audience that you are trying to reach. I personally go to blogs several times a day when looking up information for work. Not intentionally am I seeking out these blogs, but when I do my searches that is what usually comes up first.
The field may seem like it has far too many people with way too many ideas sometimes, but really it’s still useful for the majority of people. Here’s the downside. What about those people that don’t have the time to sit and read your information? What about those that are always on the move? Those are the people that are less likely to sit and read, but are more likely to listen to you speak while they go about their business.
Benefits of Podcasting
Podcasting is an up and coming field that is still pretty wide open right now. The topics of podcasts range from fun to serious, abstract to scientific, and everything in between. They can be 5 mins long and they can be 3 hours long. It really depends on the show, the goal of the host, and the interests/needs of the audience. There is SO much flexibility that it’s almost ridiculous. But that’s the beauty! You know what else is good? The other thing that is good is the fact that these broadcasts are portable. Your audience doesn’t have to be sitting in front of a computer, nor do they need to be focused on their device (as they do when reading a blog). Listeners can be doing their thing – jogging, homework, exercising, commuting to work, taking a shower, grocery shopping – and still be getting their daily dose of you. It’s amazing just how much easier it can be to consume your information for those people.
As a former weekly radio show co-host, I also prefer podcasts over radio. As a radio show host/co-host, you always have to be at the station on time (if you have a live show), you are restricted to the strict time limits of the station, you have to make sure your guests know where they are going and how to get there or they have to know the correct call-in number. If your guest has to cancel at the last minute, you must scramble to find another guest or topic for that show. And worst of all, it is so costly! These things are not nearly as much of an issue with podcasting in my eyes.
The last benefit that I want to mention is the connection to your audience. When you podcast, people can hear the inflection in your voice. They can hear the sarcasm, the laughter, the seriousness… any emotion or vocal indicators you use can be picked up by the listener. With blogging, that simply isn’t done as easily. A lot is lost in translation when it comes to the written word. With podcasting, your thoughts are conveyed that much more simply.
How do you choose?
The way to choose between to the two is to know your audience. You have to do a bit of focused study and research on your target audience to see when and how they consume information and then meet them where they are. Once you do this upfront work, it is easier to give them what they want and remain relevant to your tribe.
It’s easy to jump right in to doing both, but as a business owner you want to maximize your time and efforts to get the most return from that investment. Make sure you are doing your research.
The bottom line is…
… that there is no one best way to reach audiences. Both have great value and should be appreciated and utilized as such. What is best for your audience is what’s best for YOUR audience, and that might not be the same for my audience. You have to know who it is that you are trying to connect with.
BUT do know that podcasting is a very inexpensive, powerful medium and you should definitely consider using it.
If you’d like more help…
…trying to figure out the details of your target audience, check out the Ideal Client Profile pack available in the Dr. Tursha’ Store. This guide will walk you through the process of fleshing out who you are trying to reach. Click here for more details.