Your images MUST be BAE!
Yes, that’s right. I said it. They are what’s hot in the hood right now. And if your images are not on-point, you, your brand, and your blog might be missing out. This is an area that you actually want to focus on when crafting your blogs. Don’t just focus on the words and put just any image along with it. Here’s why:
Pictures need to be clear and beautiful
No matter what you are blogging about, your images are what catches the eye and the attention of the reader. With the advent of cell phone cameras, HD videos, and photo-taking drones, it’s almost unspeakable for someone to have bad pictures. ESPECIALLY since photos are digital and it doesn’t take much time or effort to know if the shots you took were good ones, and retake them if they are not so good. (remember when you had to wait until you used the entire roll of film to THEN bring it to the shop to get them developed and HOPE they were good shots?? No??… well, me either. Carry on)
When using photos for your visual brand, you want to make sure the picture not only conveys the message that you want it to convey, but you also want it to be very clear and aesthetically pleasing to the eye. We live in a visual world so what people see is what will draw their attention. Which is why your pictures need to be great!
What is BAE?
Well, colloquially, the word is a term of endearment for a significant other or someone that is REALLY hot and could (potentially) be a significant other. Of course your images can NOT be your BAE (I mean, they could but that would be a bit weird. Don’t you think?) In this sense, BAE means multiple things. That you need to hold your images in very high regard, like a significant other for your blog. BAE also means “Beautiful And Entertaining”. “Before Anything Else” (because you need to have great images before you have ANYTHING else… maybe not quite before “anything” else. Maybe…). I can also mean, “Brilliant Affect Exposure”. Anyway it goes, your want your graphics and images to be BOMB and Exciting!! (you see what I did there?? LOL!)
Using Stock Photos
If you are not using your own images, be sure to choose high quality stock photos that tell your story as well as allow the reader to know that you are serious about what you are doing. You will do better by choosing stock photos from one of the many websites that have them available. Do NOT just get random pictures from the internet!! If you don’t have permission to use the image, you might be setting yourself up for problems in the future.
There are a lot of websites that have Royalty Free images – which, by the way, does NOT mean that the images are always free. It means that you don’t have to pay royalties on using them. It took me a loooong time to understand that. There are some Royalty Free images that are in fact free, and some you must pay for. Be sure to look at the terms on the sites that you use.
Even if you are not using images, your graphics need to be clear, balanced, colorful and professional looking. They shouldn’t be too wordy, too busy, or too empty. There is a fine line and you want to be on the right side of that line.
When getting graphics made for your blogs, you should consider seeking out a professional graphic artist. At minimum, they can help you with creating templates that you can use so that your brand and look can be consistant. This helps your readers be able to identify you and your brand better.
If you are not ready to higher a graphic artist or brand professional, you can begin by doing it yourself with websites like Canva.com. They have pre-made templates that are available for your use. Just modify your colors, choose your
own images (they sell images for a really inexpensive price), and change the wording and you are all set!
Bottom Line is that you NEED to have great images and graphics for your blog!
Start gathering a collection of high quality photos and graphics now so that you have a repertoire of captivating images for all your blogging needs!