The Ideal Blog Post Length
Whether you are new to blogging or you’ve been in the game for a minute, you know that blogging is still and extremely beneficial part of your business boosting strategy!! (click here for 9 reasons why you should blog for your business) it’s a commonly asked question. And since algorithms are ever-changing, it’s a very valid question to ask because it’s possible to get a different answer each time it’s asked.
Even still, there are a few rules that will stand the test of time. Like fashion, which is ever changing, if you stick with the basics you can not go wrong, no matter how much things seem to change over time.
Does size really matter?
When thinking about the length of your blog posts, yes… it definitely matters! It matters in how search engines find you. It matters in how you rank on those same search engines. And it also matters in how much information you are able to offer your audience.
The reason why it’s such a confusing answer and that there is so much debate around it is because it absolutely matters. BUT the answers vary quite a bit. The answers to the ‘how long should it be’ question range from 250 words to 3000 words. I know… not much to go on, right? Here are a few rules to make it more simple for you
How long should my blog post be?
Here are a few general rules on blog lengths that can get you started
- Up to 100 words – this is called a microblog. This mostly refers to your social media posts, but can also be a very short blog post. If is especially useful if you want to showcase a video clip, an audio tract, or someone elses’ article/blog/research.
- 250 – 500 words – This length helps search engines find you. Anything less than ~300 words risks internet obscurity. Depending on your audience and content, this is also a good, digestible size for your readers. It gives them the information in small bites that are more easily digestible for many readers.
- 1000 words – posts that are 1000 words are more are ranked easier in search engines. There is more material to pull from which helps in you being found. It also helps that more of your ideas are complete (because you’re able to go into depth with explanations) so people are likely to stay on your post longer to get the information they need instead of bouncing around to other sites.
- 2500 – 3000 words – some research has found that the highest ranking blog posts were much longer. According to one source, every blog that ranked on Google’s first page was over 2000 words. With that being said, YOUR blog posts don’t have to be that long. It all depends on your blog’s purpose and your business strategy.
The Best Strategy…
…is to first understand your blog’s purpose and your Avatar (Ideal Client). Know what they like, what they are likely to digest, and what they need. Knowing these things will direct your blog posts.
I’d say, vary it up. If you have an audience that doesn’t read a lot, or that spends a lot of time on social media (so they have shorter attention spans) then the majority of your posts are probably going to be shorter – around 300 words or so. Every now and then, when you have content that needs more explanation, make it longer so that you can thoroughly explain all the ins-and-outs to your clients and potential clients. That one can be 1000 – 25000 words.
BUT… if you are not the best writer, don’t just make longer posts for the sake of making longer posts. Be true to yourself and your abilities so that you can optimize your time. If your longer post is not well written, it won’t help you as much as you’d hope it would.
Make sure you remember that YOU are the face behind the brand/business. Don’t stress yourself out trying to make a post longer when it doesn’t need to be long. Make it simple but informative so that your audience gets value while you are speaking about information that you love.
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