If you want to make the most impact on your business and gain an increased number of the RIGHT client for you…
…then you must figure out where that person is more likely to hang out and then be there! Whether that place is virtually or physically, you must begin to show up in the same spaces as the clients and patients you are trying to attract to yourself. Showing up in the right spaces greatly increases your chances of picking up new clients and growing your business.
“I don’t know where to find my ideal client. I have no idea where they hang out.”
Finding your ideal customer can sometimes be a challenge. I know that I’ve struggled with this a lot. At least, until the time that I realized that 1) they often hang out right under my nose, 2) If I truly don’t know, I can guess where they are until I figure it out for sure; and 3) If I get it wrong, so be it (see this blog post for a response to that).
“But I don’t want to exclude anyone.”
This is a common concern for “Passion-preneurs” (professionals and business owners that work within their passion and want to serve the world.) Consider this: Rolex does not market to everyone. Neither does Rolls Royce or even McDonald’s. You can’t go everywhere and see an ad for every business. That doesn’t mean that anyone is excluded. Those that do not fall into their direct marketing sphere can still find that business and utilize their goods and services. It just means that the business understands who their primary buyer is and wants to focus on those individuals that will bring them the MOST revenue and who will benefit most from what they have to offer.
As a newer and / or smaller business, it is important to know who it is that is likely to buy your goods and services if you want your business to grow and thrive. Be sure to get a handle on it as soon as possible so that you can do your best work! The quicker you can connect to your ideal client, the quicker your business will grow and you can shine!
Where are some of the places that YOUR ideal clients hang out? Where do they go for business and / or pleasure?
If you need help finding your ideal client, check out the Ideal Client Profile Bundle. This guide will help you discover all that you need to know in order to target your target market. AND… through Jan 8, you can get it for FREE!! Just enter the code HappyNewYear for your free offering. Just click here and get it today!