If you want to have the greatest affect on society, you must have the attention of a lot of people. In order to get the attention of a lot of people, you have tell your story and share your message on a multitude of platforms. Your expertise alone is not enough to attract a large number of clients or customers. You must go beyond your education and experience to reach the people that need you.
Here are 5 ways that you can elevate your expertise and get more clients:
1) Find your Ideal Client
You must hone in on your ideal client. There must be a clear understanding about who you are trying to attract. Once you have a clear picture of them, you can speak directly to their wants and needs. This makes a world of difference when people are seeking a practitioner to work with.
2) Write your book!
Once you become a published author, you garner another level of respect. People see your book and understand that you know what it is that you are talking about. They trust that you have the knowledge and expertise that can help them. And you stand out among your colleagues and competitors because you have something that many others do not have. Additionally, your book can circulate much further than you can.
3) Public Speaking
Whether you are speaking in front of a live audience or you are a guest on a TV show, speaking is the absolute greatest way to connect to your audience. Every audience that you speak to is a potential new client for you in the future, and the quicker you can engage them the quicker they can become your customer.. That is the beauty of having them look at you, feel your energy, become infected with your passion, and hear the inflections of your voice.
4) Blogs Away!!
Consistent blogging is still one of the great ways to share information about your business and industry. Releasing a blog post on a regular schedule gives more information about who you are and let’s your audience “see” you often enough to trust you.
5) Social Media
My branding coach always says, “If you don’t have time for social media, then you don’t have time to collect these coins!!” Bottom line is that you need to have a strong social media presence in today’s society for most groups of people in order to be found. Figure out where your audience tends to hang out and establish your presence in that space.
Don’t just rely on your expertise
Basically, you can not rely on your education and experience alone if you really want to connect to people and grow your business. You must put in a little extra work to get your name out there in order to attract more clients.
If you need a personalized plan , I encourage you to take advantage of my free discovery call. Let’s see how you can go beyond your expertise to get the visibility that you desire. Just fill out this form to begin the process.