If you look around and reeeeallly pay attention, you’ll see that many of your favorite mentors, gurus, & influencers all have podcasts (or radio shows or youtube channels). You’ll also notice that new podcasts are popping up all over the place. Businesses and entrepreneurs are starting to realize just how important it is to branch out and meet their potential customers on different platforms. It’s a form of media / advertisement that is (and will so be even more) POWERFUL!
I didn’t realize just how powerful it is until…
I was hanging out with a friend of mine a while ago, and when I asked her what she had been doing she said that she was listening to podcasts while she worked. Hmmmmm…. I didn’t even realize that she listened. Not only that, but she has about 5 of them that she listens to on a very regular basis and looks for others all the time. She listens different podcasts daily. DAILY!! That’s just one person.
What I took away from that encounter
When we parted, I realized just how powerful podcasting is. Just knowing that someone is going about their everyday life and filling in the spaces with a podcast is a really great reminder for me… and it should do just the same for you. You should consider starting your own. Here’s why:
3 Reasons You Need to Start Podcasting:
- Because It’s Simple: Podcasting can be one of the most simple forms of communicating information to your audience. At it’s most basic, you sit – wherever you are – and record your message. Then upload it and share the link. That’s it! Of course, there can be much, MUCH more to it, but it can still be just that simple.
- Some of Your People Learn by Hearing: There are several different learning styles. There’s visual (see it to learn it), Kinesthetic (do it to learn it), and Auditory (Hear it to learn it). And of course, people can be a combination. For those that learn by hearing, you – the expert in your area – can teach them in the way that best suits their learning style. This helps them get the information, and helps you establish yourself as the expert. SCORE!
- Because they Need to Hear from YOU!! Regardless of how many people have podcasts, you need to start YOUR show. There can be a hundred people talking about the same thing, but YOU need to talk about the thing that you are passionate about. It needs to come from your voice. It needs to have your spin. They need to see your passion. Whatever information you have, they need to get that from you. So share it with them.
Bottom line is that YOU need to speak your truth to your audience and one of the best ways to do so is to start a show of your own. So…. When are you going to start it?
If you have any questions about podcasting, or would like to know how to start the process, CLICK HERE and send me a message. I’m more than happy to help you out in whatever way I can and I’ll be glad to answer all your questions.
Until Next Week,